Apparel
Auto, Home & Tools
Bags
Business & Office Products
Drinkware
Food & Candy
Outdoor & Leisure
Stationery
Technology
Toys & Novelties
Wellness and Safety
Writing
Bookmarks
Booklets
Brochures
Business Cards
Custom Calendars
Door Hangers
Envelopes
Event Tickets
Flyers
Greeting Cards
Hang Tags
Invitation Cards
Labels
Letterheads
Magnets
Menus
NCR Forms
Postcards
Presentation Folders
Rack Cards
Sales Sheets
Stickers
Trading Cards
Table Tents
Banners
Canvas
Decals
Event Tents
Flags
Posters
Reflective Signs
Signs
Table Covers
Tension Fabric Displays
Trade Show Booths
Brown kraft is the paper that says natural, handmade and responsible before anyone reads a word. Every product in this collection is printed on thick 18 pt brown kraft that’s 100% recycled, with natural fibers and subtle flecks for a warm, organic look and feel. Print in full color for a rustic, vintage finish, or add bright white ink (a White Mask) wherever you want your colors to pop. From business cards and hang tags to invitations and menus, it’s an affordable way to make your whole brand look and feel eco-friendly.
Shop Brown Kraft Products
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Brown Kraft Business Cards
9 sizes, including square, slim and mini. The card that matches your kraft packaging.
Order 100–1,000 · custom quantities by quote
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Brown Kraft Postcards
15 sizes from 3.5″ x 4″ to 6.5″ x 9″. Mailers, thank-you inserts and save-the-dates.
Order 100–1,000 · custom quantities by quote
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Brown Kraft Invitation Cards
5 sizes, with matching kraft A2, A6 or A7 envelopes. Rustic weddings to grand openings.
Order 100–1,000 · custom quantities by quote
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Flat Brown Kraft Greeting Cards
5 sizes, with matching kraft envelopes. Thank-you notes and client cards.
Order 100–1,000 · custom quantities by quote
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Folded Brown Kraft Greeting Cards
7″ x 10″ scored to fold to 5″ x 7″, with a matching A7 kraft envelope. Holiday and retail cards.
Order 100–1,000 · custom quantities by quote
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Brown Kraft Bookmarks
4 sizes from 2″ x 4″ to 3.5″ x 8.5″. Author swag, libraries and gift shops.
Order 100–1,000 · custom quantities by quote
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Brown Kraft Trading Cards
Standard 2.5″ x 3.5″. Nature, museum, player and product collections; autograph-ready.
Order 100–1,000 · custom quantities by quote
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Brown Kraft Hang Tags
6 sizes with a 1/8″ drilled hole. Apparel, candles, food and gifts.
Order 100–1,000 · custom quantities by quote
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Brown Kraft Rack Cards
4″ x 9″ and 3.5″ x 8.5″. Display-rack cards for tourism, wellness and local services.
Order 100–1,000 · custom quantities by quote
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Brown Kraft Sales Sheets
6″ x 18″ to 11″ x 17″. Product sheets, line cards and spec sheets with an eco story.
Order 100–1,000 · custom quantities by quote
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Recycled Brown Kraft Menus
7 sizes of recycled kraft menus for cafés, farm-to-table and craft beverage spots.
Order 100–1,000 · custom quantities by quote
Our Brown Kraft Paper: 18 pt and 100% Recycled
Every kraft product we print uses the same stock: Thick Brown Kraft Uncoated 18 pt. It’s a thick, rich, light brown kraft paper with natural fibers and subtle visible flecks.
- 100% recycled and eco-friendly, with a minimum of 30% post-consumer waste. The environmentally friendly message is in the paper itself.
- 18 pt thick (0.018″): heavier than standard 14 pt and premium 16 pt card stock, with a substantial, quality feel.
- Smooth, uncoated finish with excellent print quality. The brown stock adds warmth and a rustic appeal to images.
- Writable with any ink: ballpoint, gel, felt-tip, fountain pen, marker, pencil and rubber stamps all work without smearing.
- Natural character: as with any recycled, colored stock, expect slight color variation, with flecks that vary sheet to sheet and run to run.
- Kept natural on purpose: no coating, lamination or rounded corners on kraft.
| Stock | Thickness |
|---|---|
| Standard card stock | 14 pt (0.014″) |
| Premium card stock | 16 pt (0.016″) |
| Brown Kraft | 18 pt (0.018″, about 0.46 mm) |
Which Kraft Product Is Right for Me?
| If you want to… | Choose |
|---|---|
| Make a first impression that matches your packaging | Brown Kraft Business Cards |
| Send eco-friendly direct mail or order inserts | Brown Kraft Postcards |
| Invite guests to a rustic wedding or event | Brown Kraft Invitation Cards |
| Say thank you to customers and clients | Flat Brown Kraft Greeting Cards |
| Send holiday cards or sell cards in a shop | Folded Brown Kraft Greeting Cards |
| Give readers a keepsake | Brown Kraft Bookmarks |
| Create a nature, museum, player or product collection | Brown Kraft Trading Cards |
| Tag apparel, candles, jars and gifts | Brown Kraft Hang Tags |
| Fill a brochure rack at hotels, visitor centers or clinics | Brown Kraft Rack Cards |
| Share product details or a line card with buyers | Brown Kraft Sales Sheets |
| Print a menu for a café, farm-to-table or craft beverage spot | Recycled Brown Kraft Menus |
The Complete Guide to White Ink (White Mask) on Kraft
Here’s what makes kraft printing special. Brown kraft is a colored, uncoated paper, and standard full-color (CMYK) inks are translucent: they sit in the paper and let the brown show through. There’s no white ink in CMYK, so anything white in your design simply shows as brown. That gives you two very different looks from the same stock, and you choose which one fits your message.
What Does a White Mask Do?
A White Mask (also called white ink or a white underbase) is a layer of opaque white ink printed on the kraft first, exactly where you want it. Your full-color artwork then prints on top of that white. The white blocks the brown underneath, so colors print the way they look on your screen: bright, clean and vibrant. Where there’s no mask, the ink soaks into the kraft and takes on its warm, rustic tone. You can apply white ink to specific areas or all over, giving you the flexibility to add contrast and brighten images exactly where your design needs it.
How Colors Look on Kraft, With and Without a White Mask
| Design element | Without a white mask | With a white mask |
|---|---|---|
| Black and very dark colors | Crisp and strong. Prints beautifully on its own | Not needed |
| Navy, deep red, forest green, dark brown | Rich, slightly deeper and earthier | Truer to your screen, a little brighter |
| Bright reds, oranges, blues, greens | Absorbed into the paper: muted, warm, vintage tones | Vibrant, saturated and true to your brand colors |
| Yellows, pastels and light colors | Very subtle, tone-on-tone; can almost disappear | Bright and clearly visible |
| White text or a white logo | Doesn’t print. Shows as bare brown kraft | Crisp, opaque white that pops off the brown |
| Photos and skin tones | Darker, sepia-like, antique feel | Clear, natural and full of detail |
When No White Mask Is the Better Choice
Absorbed, subdued color isn’t a flaw. Sometimes it’s exactly the look your message needs. Full-color printing straight onto kraft, with no mask, gives a soft, aged, rustic finish that feels vintage, handmade and authentic, and it stands out in a world of glossy, bright print. It’s a natural fit for farm and harvest themes, heritage and “since 19XX” brands, craft beverages, vintage and antique-inspired designs, botanical illustrations, and anything that should feel warm, earthy and timeless. Designs built with dark inks and lots of open kraft space look great this way, too.
Spot White Mask: Brighten Only What Matters
You don’t have to choose all or nothing. With a spot white mask, you add white ink only under the elements that need to pop, and let everything else keep its rustic, kraft-toned look. Popular ways to use it:
- Your logo, in true brand colors, while the rest of the design stays natural.
- A white logo background or badge (a white circle, label shape or panel) that frames your logo on the brown.
- White headlines, names or dates that need to be read at a glance.
- A photo or product image printed bright and true, with a kraft border around it.
- A QR code on a white box, so phones can scan it easily.
Three Ways to Print on Kraft
| Approach | The look | Best for |
|---|---|---|
| Full color, no mask | Warm, muted, aged and rustic. The kraft tone shows through every color | Vintage, heritage, farm, craft and earthy designs; dark inks |
| Spot white mask | Natural kraft overall, with bright, crisp highlights where you choose | Logos, logo backgrounds, white text, photos, QR codes |
| All-over white mask | Vibrant, full-strength color, framed by the kraft edges and texture | Colorful, photo-heavy or brand-color-critical designs |
Do I Need a White Mask?
- Skip it if you want a warm, vintage, rustic look, or if your design uses black and dark, rich colors.
- Use a spot mask for white text, a white logo, a logo background, a photo or brand colors that must match.
- Use it all over if you want the whole design bright and vibrant on brown kraft.
- Not sure? Our prepress team reviews every file and will let you know if white ink would help, before anything prints.
How to Set Up a White Mask File
- Create your full-color (CMYK) artwork as usual.
- Make a separate mask file the same size as your artwork. Color every area that should get white ink 100% black (100% K), and leave everything else white. Black means white ink; white means no ink, so the kraft shows through.
- Use vector shapes and save the mask as a PDF or EPS. Anything lighter than 100% K is treated as transparent and won’t get white ink.
- Line it up exactly with your artwork, and name your files clearly, for example
Name-Front-CMYK.pdfandName-Front-Mask.pdf. - White areas in your artwork need the mask. If you don’t provide one, anything white in the design will print as bare brown kraft.
Read the full guide in our Brown Kraft white mask file FAQs.
Need help with your design or white mask file? Chat live, contact us, call (888) 391-0199, or read our mask file FAQs. Our designers can make the mask for you.
Brown Kraft Printing by Industry
Kraft fits any brand that wants to look natural, local, handmade or sustainable. Here’s where each industry usually starts.
Why Brands Choose Eco-Friendly Kraft
- Consistency: one recycled stock across cards, tags, inserts, invitations and menus makes your whole brand look intentional.
- Credibility: a specific, checkable claim (100% recycled, 30%+ post-consumer waste) says more than “green” ever could.
- Character: warm brown kraft stands apart from glossy white print and feels handmade.
- Flexibility: rustic with no mask, bright with white ink, or a mix of both on the same piece.
- Value: eco-friendly branding with a premium feel, and no specialty finishes needed.
Need a Custom Size, Quantity or Kraft Product?
Need a size that isn’t listed, more than 1,000 pieces, or a kraft product you don’t see here? Tell us what you need and we’ll send a custom quote.
Learn More About Printing on Kraft
Read our guide to printing on brown kraft paper for design examples, how each printed side option works, and how CMYK colors behave on kraft with and without white ink.
Signs
