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What’s that you say about print?
There is something to be said about when you get a printed piece that has been well thought out. The design, the texture, the shimmer. To be able to feel that velvety softness, the glossiness: it far surpasses any digital images trying to convey the same message. And as a study from Temple University consumer neuroscience found – there is a much greater emotional response and recollection of print media. Companies are allocating so many dollars into digital advertising just to then be oversaturated by other content. You decide.