Kraft Paper Menus With Warm, Rustic Character
Some menus just feel right in your hands. A brown kraft menu is one of them. The warm, natural color and visible fibers instantly say handcrafted, local and real, which is perfect for cafés, bakeries, breweries, BBQ joints and farm-to-table kitchens. Thanks to the smooth finish, your design prints crisp and clear, and the kraft adds a cozy, rustic glow to every photo and logo.
About the Paper: 18 pt. Recycled Brown Kraft
- 100% recycled, with a minimum of 30% post-consumer waste, and recyclable again after use.
- Extra-thick 18 pt. stock that feels substantial and holds up well to handling.
- An organic look with natural fibers. Visible flecks give every menu a handcrafted feel.
- Smooth finish, excellent print quality. The warm stock adds rustic appeal to images.
- Writable with any ink: ballpoint, gel, marker, pencil or a rubber stamp, so you can jot down daily specials, prices or a personal note.
Good to know: recycled, colored stock can vary slightly in color, and the natural flecks vary from sheet to sheet and press run to press run. That’s part of kraft’s one-of-a-kind charm. Want to see it in person first? Order our sample kit.
Make Colors Pop With a White Ink Mask

Because kraft is brown, regular CMYK inks print a little darker and softer than on white paper. That’s often a beautiful, vintage effect. When you want bright, true colors or a crisp white logo, add a white ink mask: a layer of white printed under your colors, so they stand out sharp and vibrant.
| Printing option | Best for |
|---|---|
| Color on front only (4/0) | A natural, vintage look on one side |
| Color on front & back (4/4) | Two-sided menus with the natural kraft look |
| Color on front only with white mask | Vivid color and white text on the front |
| Color on front & back with front white mask | A bold cover with a natural back |
| Color on front & back with back white mask | A natural cover with bright details on the back |
| Color & white mask on both sides | Maximum color impact on both sides |
Tip: dark inks (black, deep brown, forest green, navy) look great on kraft even without white. Use the white mask for light colors, photos and white text.
Kraft or Natural? Two Eco-Friendly Menus, Two Different Looks
| Recycled Brown Kraft (this page) | Eco-Friendly Natural | |
|---|---|---|
| Look | Warm brown with visible natural fibers, rustic and handcrafted | Soft light cream off-white, elegant and refined |
| Thickness | 18 pt. | 14 pt. |
| Recycled content | 100% recycled, minimum 30% post-consumer waste | Minimum 30% post-consumer waste |
| White in your design | Shows as brown, unless you add a white ink mask | Shows as cream (paper color) |
| Folding | Flat | Flat or scored (select sizes) |
| Quantities | From 100 · 2–4 or 5–7 days | From 25 · 1–2 or 2–4 days |
| Best for | BBQ, breweries, bakeries, coffee shops, rustic events | Weddings, fine dining, cafés, spas, wineries |
Sizes
| Size | Popular for |
|---|---|
| 4″ x 10″ | Drink, dessert and specials cards; table and bar menus |
| 5.5″ x 17″ · 6″ x 18″ | Tall, slim menus for cafés, coffee bars and cocktail lists |
| 8″ x 10″ · 8.5″ x 11″ | Everyday one-page café, bakery and brunch menus |
| 9″ x 12″ | A roomier one-page menu with space for photos |
| 11″ x 17″ | Full menus for BBQ, burgers, pizza and breweries |
All kraft menus are printed flat. Need folds or another size? Request a custom quote.
New to menu printing? Read our complete guide: How to Choose, Design and Print a Restaurant Menu.
Free Layout Templates and File Setup
- Kraft menu layout guideline templates (PDF), by size: lay out your design for accurate alignment and safe areas, then export a print-ready file.
- Add a 0.125″ bleed, use CMYK, and keep text inside the safe area.
- White mask files: supply the mask as a separate vector file at the exact size of your design, so the white lines up perfectly under your colors.
- PDF works best, and JPG, PNG and other image formats are accepted. Prefer to hand it off? Add menu design services.
We Proofread Before We Print
Every order includes a free proof. We check fit, white mask alignment, grammar and typos, and nothing prints until you approve it.
Order What You Need
Order 100, 250, 500 or 1,000 kraft menus, with up to 15 versions per order (lunch, dinner, drinks or multiple locations). Choose 2–4 or 5–7 business day turnaround.
Kraft Menu Specifications
| Paper | Thick Brown Kraft, 18 pt., uncoated; 100% recycled with a minimum of 30% post-consumer waste |
|---|---|
| Sizes | 4″ x 10″ · 5.5″ x 17″ · 6″ x 18″ · 8″ x 10″ · 8.5″ x 11″ · 9″ x 12″ · 11″ x 17″ |
| Printing | 4/0 or 4/4, with optional white ink mask on the front, back or both |
| Format | Flat |
| Quantities | 100, 250, 500, 1,000 (up to 15 versions) |
| Turnaround | 2–4 or 5–7 business days |






Essie M –
Looks very premium, excellent product. They delivered exactly what I want. Thanks!!
Janene R –
I received my products quicker than expected price is very reasonable. Thanks..
Alissa J –
The Menu was sturdy and the print was clear and beautiful! The customer service was amazing! Thanks!!
Jennifer –
The print was excellent and the quality super good. Thank You print magic!!
Cherry T –
Sturdy Menus. Proof review process simple & very helpful!
Justin B –
Very fast turnaround and the vivid colours look fantastic on the high quality Thick Brown Kraft Uncoated paper stock.
Matt P –
I was especially happy that after customizing the background color it arrived looking just like it did on screen – not something that you can say for all online print orders! Great price compared to other websites and it’s not lacking in quality.
Rotherart –
Ordered many items, all came out great! Custer service on the phone is great, they really help when needed vs other printers. We did everything wedding related through Printmagic.com and were happy.