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Brown Kraft Rack Cards – 100% Recycled 18 pt Kraft Paper
From $46.70$42.03
- Thick 18 pt brown kraft, 100% recycled with 30%+ post-consumer waste
- 4″ x 9″ and 3.5″ x 8.5″, sized for standard brochure racks
- Made for tourism, hospitality, wineries, wellness and local services
- Full color, or full color with white ink (white mask) for headlines that pop
- Order 100 to 1,000 · up to 15 designs · 2–4 or 5–7 business days
- Thick, rich, light brown kraft paper, 18 pt (0.018") thick.
- Natural fibers and subtle visible flecks for an organic, rustic look and feel.
- 100% recycled, with a minimum of 30% post-consumer waste.
- Smooth uncoated finish that's writable with any ink.
Kraft Rack Cards That Get Picked From the Rack
Walk past any brochure rack in a hotel lobby, visitor center or tasting room and you'll see a wall of glossy white cards. A brown kraft rack card breaks the pattern. Printed on thick 18 pt kraft with natural fibers and subtle flecks, it looks warm, local and handmade, exactly the feeling travelers and customers want from a winery, a farm stay, a spa or a small-town tour.
It's 100% recycled, so your rack card quietly tells visitors you care about the places they're coming to see. Use it for visitor guides, service menus, event schedules and trail maps, and keep a stack at the front desk too.
What to Put on a Kraft Rack Card
Rack cards are made for quick decisions: a strong headline up top, then just enough detail to act.
- Visitor guides and local maps for tourism boards, chambers of commerce and downtown associations.
- Service menus and price lists for spas, salons, wellness studios and clinics.
- Tasting menus and tour info for wineries, breweries, distilleries and cideries.
- Seasonal event schedules for farms, festivals, theaters and music venues.
- Trail maps and activity guides for parks, outfitters and adventure tours.
- New patient and new client info for chiropractors, naturopaths, dentists and vets.
- Property and amenity highlights for hotels, inns, B&Bs and vacation rentals.
- Donation, volunteer and membership info for nonprofits, museums and zoos.
Who Uses Kraft Rack Cards?
Kraft rack cards work hardest in places people browse: lobbies, front desks, waiting rooms and visitor centers.
| Industry | How they use kraft rack cards | Why it fits their brand |
|---|---|---|
| Tourism boards and visitor centers | Area guides, maps and “things to do” cards | Natural paper for natural attractions; signals eco-tourism |
| Hotels, inns, B&Bs and vacation rentals | Amenity guides, local tips and partner promos | Warm, boutique feel in the lobby and guest rooms |
| Wineries, breweries, distilleries and cideries | Tasting menus, tour times and club sign-up cards | Matches rustic labels, barrels and tasting rooms |
| Farms and agritourism | Pick-your-own seasons, corn maze and farm stay info | Earthy and honest, like the farm itself |
| Parks, outfitters and adventure tours | Trail maps, rental rates and tour schedules | Rugged, outdoorsy and sturdy at 18 pt |
| Spas, salons and wellness studios | Service menus, class schedules and memberships | Calm, natural and clean, like the experience |
| Chiropractors, naturopaths and holistic clinics | New patient info and service overviews | Approachable and natural in the waiting room |
| Museums, zoos and nature centers | Exhibit guides, membership and donation cards | Recycled paper that fits a conservation message |
| Festivals, theaters and music venues | Season schedules and event lineups | Stands apart on a crowded event table |
| Restaurants, cafés and caterers | Catering menus and private-event cards | Matches kraft to-go bags and menus |
| Real estate and property managers | Community features and leasing info | Warm and inviting for model homes and leasing offices |
| Nonprofits and environmental groups | Volunteer, donation and program cards | Recycled cards that stay true to the mission |
Why Choose Eco-Friendly Kraft Rack Cards for Your Brand?
A rack card competes with dozens of others for a second of attention. On 100% recycled brown kraft, it wins that second and says something about your values at the same time.
- It stands out in a crowded rack. Most rack cards are glossy and white. Warm brown kraft looks different from the first glance.
- It fits the places you're promoting. Farms, trails, wineries, spas and small towns feel natural on natural paper.
- It backs up your green message. 100% recycled with at least 30% post-consumer waste, a real proof point for eco-tourism and sustainable businesses.
- It's sturdy at 18 pt. Cards stand up straight in the rack and survive pockets, bags and glove boxes.
- It's an economical way to reach visitors. One rack placement works around the clock in lobbies, visitor centers and waiting rooms.
Sizes
| Size | Best for |
|---|---|
| 4" x 9" | The standard rack card size for most brochure racks and display stands |
| 3.5" x 8.5" | A slimmer card that slips into racks, pockets and envelopes easily |
Need a Custom Size or Quantity?
Need a size that isn't listed, or more than 1,000 rack cards? Tell us what you need and we'll send a custom quote.
The Paper: 18 pt Brown Kraft, 100% Recycled
Thick Brown Kraft Uncoated 18 pt: natural fibers and flecks, 100% recycled with at least 30% post-consumer waste, heavier than standard 14 pt and 16 pt stock, and writable with any ink.
Rustic Color or Bright White Ink?
Printed straight on kraft, colors soak into the paper for a warm, vintage look. Add white ink (a white mask) underneath and they print bright and true. You can use it everywhere, nowhere or just in spots. A favorite on kraft rack cards: white ink on the headline and the photo or map, so they read from across the lobby, with the rest of the card printed straight on kraft. See the complete White Mask guide, and our Brown Kraft FAQs for mask file setup and printed side options.
Need help with your design or white mask file? Chat live, contact us, call (888) 391-0199, or read our mask file FAQs. Our designers can make the mask for you.
Design Tips for Kraft Rack Cards
- Win the top 3 inches. Most racks hide the bottom of the card, so put your logo and headline at the top.
- Use the back for details: maps, hours, prices and a QR code for booking.
- Keep text 8 pt or larger and use dark ink for small details; kraft has no coating, rounded corners or lamination.
From Our Print Shop
Wineries and farms love this one: a full-color, no-mask front with an illustrated landscape that looks like a vintage travel poster, and a back with tasting or visiting hours in black. It looks timeless in a rack full of glossy cards.
More Brown Kraft Printing
Pair your rack cards with Brown Kraft Business Cards for the front desk, Brown Kraft Postcards for mailers and Recycled Brown Kraft Menus for tasting rooms and cafés. See every kraft product in our brown kraft printing collection, or read our guide to printing on kraft paper.
Kraft Rack Card Printing: Turnaround, Templates and Proofs
Order 100 to 1,000 rack cards, with up to 15 designs per order, in 2–4 or 5–7 business days. Download a free template, upload your artwork (and white mask file, if you're using white ink), and we'll send a proof before anything prints. Print-ready PDF, AI, PSD or INDD files work best (300 DPI, CMYK, 0.125" bleed), and JPG and PNG files are accepted too.
Brown Kraft Rack Cards FAQs
Customer Reviews
7 reviews for Brown Kraft Rack Cards – 100% Recycled 18 pt Kraft Paper
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Cathy L –
Great job on a large order! We purchases 10,000 rack cards to promote our non-profit gallery. printmagic.com always does a great job and gets theme shipped on time.
Gene F –
No delays , impressive Rack Cards produced by printmagic.com
Ian F –
We used to start a Guitar League. They were so professional and everyone was so pleased with the products because they really stood out!
AJ –
The Rack Cards are sturdy and thick.They are all so lovely.
Fiona A. –
Impressed with the white ink used , it enhances the overall appearance of Brown Kraft Rack Cards.
Robert M. –
Low cost great Rack Cards , ideal for marketing on a tight budget.
Nocella D. –
Love the way these Brown Kraft Rack cards are so friendly for the environment!