Kraft menus or natural menus: what's the difference?

Both are eco-friendly. Kraft menus are a thick 18 pt., 100% recycled brown stock with visible natural fibers, a rustic look and an optional white ink mask. Eco-friendly natural menus are a smooth 14 pt., light cream off-white with at least 30% post-consumer waste, an elegant look, and flat or scored options (scoring on select sizes) from just 25.